Apollo Tyres Takes Over as Lead Sponsor of Team India: A New Era for Indian Cricket
Apollo Tyres has officially replaced Dream11 as the lead sponsor for the Indian cricket team in a landmark deal set to run until March 2028. This move is expected to bring a fresh wave of opportunities for both Indian cricket and the brand itself, with experts calling it one of the most significant sponsorship agreements in recent years.
A Historic Partnership Begins
In a major development for Indian sports, the Board of Control for Cricket in India (BCCI) announced Apollo Tyres as the new front-of-jersey sponsor for Team India. This deal will be in effect across all formats of the game — Test matches, ODIs, and T20Is. Apollo Tyres, a homegrown brand with a global footprint, aims to leverage cricket’s massive reach to strengthen its market presence in India and abroad.
The previous sponsor, Dream11, had been associated with Team India since 2023. However, Apollo Tyres reportedly outbid several contenders, signing a multi-year agreement valued significantly higher than the outgoing deal.
Why This Move Matters
Cricket in India is not just a sport — it is a cultural phenomenon with unmatched fan following. Sponsorship on the team jersey offers unparalleled visibility, with millions tuning in for every match. For Apollo Tyres, this partnership represents an opportunity to cement its image as a brand that celebrates resilience, performance, and excellence — values synonymous with Indian cricket.
For the BCCI, this collaboration means stronger financial backing, which could be redirected toward grassroots cricket development and infrastructure improvement.
Boost for Indian Cricket’s Global Image
With Apollo Tyres having a presence in over 100 countries, this association is expected to amplify Team India’s global branding. The partnership could lead to innovative fan engagement campaigns, both on digital platforms and during live matches, further enhancing the viewing experience.
Looking Ahead
As Team India gears up for upcoming tournaments, including the 2025 ICC Champions Trophy and the 2026 T20 World Cup, the timing of this deal is ideal. Fans are eager to see how this collaboration shapes the team’s journey, both on and off the field.
With Apollo Tyres’ logo now proudly displayed on the iconic blue jersey, this partnership signals the beginning of a new chapter in Indian cricket — one where sports and business continue to grow hand in hand.
